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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100
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Thirteen email marketing platforms with high ROI

ClickZ

It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize. Current clients: VMWare, Amazon, Stanley Black & Decker, InsideView, ENGIE Cofely, GeneSight. Source: Oracle Responsys. Cost: Plans begin at $1,000 per month. Infusionsoft.