KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events. The Need for More Accurate Marketing Data.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Recently, a gaggle of new companies—like eGrabber and Social123—are experimenting with ways to bring social media data into CRM systems and marketing databases, to populate and enhance customer and prospect records.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. A co-branded email is so-named because the email will be “from” the list owner (typically a publisher) but 100% of the email content itself will be the advertiser’s.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Engagio

APRIL 23, 2018

The data comes from the digital footprints of people engaging with content on publishing, analytics and review sites to try to solve a problem. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Heinz Marketing

OCTOBER 22, 2018

We’ll publish similar highlights here for upcoming episodes. We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. Is that right?

Sales Management 61

Sales Management Top of Funnel Marketing Automation Services InsideView 61

TrustRadius Marketing

FEBRUARY 11, 2022

This social media management tool made users’ hearts pulse a little faster. Social media management tools like this sets the bar high for marketing relationship goals everywhere. Social media management tools like this sets the bar high for marketing relationship goals everywhere. Meltwater Media Intelligence Platform.

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89

Televerde

OCTOBER 30, 2019

In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45