Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
The Point
SEPTEMBER 4, 2012
Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions. First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads. Wait, what?
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