WebMarketCentral

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation.

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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

Socialcast is focused on using social dynamics to solve organization's internal information problems. The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us

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The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The results are eye-opening.