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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

People trust information and recommendations from their friends, family, and co-workers, which you’ll see in the data below. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information.

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How to Use Content to Build Your Brand Voice

Valasys

.” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM).

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. .