ViewPoint

article thumbnail

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

A couple of years ago I wrote a blog for Salesforce.com about lead definition. 20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. 20,000 companies with multiple contacts and verified technical environment information—but with no email addresses.

article thumbnail

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. the HIMMS Media Group, and the Business Information Industry Association.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Twitter is more of a running conversation, where people relax and divulge more personal information. The next PowerViews will be with Nick Stein of Salesforce.com. Click to start video at this point — Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. LinkedIn is more buttoned up.

article thumbnail

Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing.

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

It’s a specialized tool that syncs with Salesforce.com and other CRMs. Finally, actionable market intelligence reports are created on a planned and spontaneous basis to help clients with positioning, messaging and competitive information. Our tool, the PinPoint platform, does. It was designed for lead management.

article thumbnail

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. He adds that there is so much logic for CRM and marketing automation being brought together that M&A activity will happen at some point.

article thumbnail

What I learned at Dreamforce 2011

ViewPoint

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts.

Jigsaw 120