LeadSloth

AUGUST 4, 2009

There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Marketing Automation to Measure End-to-End ROI. You can’t see data on individual users. Twitter made the URL shorteners popular, like tinyURL and bit.ly.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

AUGUST 26, 2010

Social Media ROI. It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. Social Media ROI. If you want, you can also use this information for lead scoring. Is it easy for the vendors to implement?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 10, 2010

But what exactly do they want to do with that information? Optimize ROI. This also makes it possible to calculate the ROI, which – hopefully – shows that the investment in marketing pays back for itself (don’t do this until you know it’s going to look good ;- ). Optimize marketing budget. Predict revenue.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 11, 2009

It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting. Terry: As I mentioned, it typically takes much longer to determine things like lead quality and ROI.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

SEPTEMBER 24, 2009

Is it more qualified leads, a higher percentage of marketing-sourced opportunities, better ROI on marketing investment, customer loyalty, or something else? Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Set Your Goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JULY 12, 2010

He is always looking for marketers who want to get a better ROI on their investment in Marketing Automation technology. Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100