Hubspot

APRIL 13, 2021

In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. RFI vs RFP.

RFI 83

RFI RFP Marketing Proposals Vendors 83

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

SEPTEMBER 8, 2021

to help realize what is feasible for the organization with emerging trends and technology Liaise with other relevant stakeholders (IT, Information Security, Legal, Procurement, Accessibility, etc.) Help determine renewal and retirement decisions Recommend tactics (integrations, training, new hiring, etc.)

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Adobe Experience Cloud Blog

JUNE 30, 2014

Don’t be afraid to question the vendors and ask the difficult technical questions, such as: How does the solution integrate into my existing infrastructure? Once you have your list of preferred vendors, it’s RFI/RFP time! (Or Map the marketing objectives you collected during Step 1 to each vendor’s product offerings.

Work Management 48

Work Management Marketing Management Practices RFI 48

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 103

Work Management Marketing Management Vendors RFI 103

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86

SpotMe Blog

SEPTEMBER 1, 2022

It allows you to build a central database of your attendee’s contact information. A conference pack is a bundle of important information about your conference. It may include the event agenda and information about the speakers and sponsors, for example. It contains information such as contact and communication history.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team. And that number is only growing.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? Having an informal chat with them will get you the answers you need. While that’s a springboard for your search—giving you a list of A/B testing tools to consider—you need a more informed strategy.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98