6 Key B2B Marketing KPIs to Measure
Oktopost
NOVEMBER 23, 2020
It’s the digital destination that’s fully under your control and home to everything that’s needed to inform, convert, and close a sale with your buyer. Those numbers are vital information for marketers. Marketing Qualified Leads (MQLs). Identifying MQLs also enables you to measure the cost per MQL each campaign brings in.
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