Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it’s more important than ever to include custom content in your overall marketing mix. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. This doesn’t leave room for unessential information or excessive self-promotion. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

B2B Marketing 48

B2B Marketing B2B RSS Marketo 48

Content Standard

NOVEMBER 3, 2015

If your emails provide valuable information to your prospects, they’ll reach out to you for a sales call when they are ready. Email recipients want information that will be helpful and that will relate on a personal level. Read more about agile email marketing with the CEO of Movable Ink on the Content Standard here.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

If your emails provide valuable information to your prospects, they’ll reach out to you for a sales call when they are ready. Email recipients want information that will be helpful and that will relate on a personal level. Read more about agile email marketing with the CEO of Movable Ink on the Content Standard here.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40