Information List Brokers Response Rate Vendors 
Biznology
FEBRUARY 13, 2015
Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To Ask for other users of the list for reference checking on quality.
Biznology
FEBRUARY 9, 2016
If not done, the customer list should be sent out to a data vendor for profiling. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors.
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