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B2B data decay and list rental – buyer beware!

Biznology

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To Ask for other users of the list for reference checking on quality.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List. Building a B2B List. Expect to pay anywhere from a $0.50

Buy 100
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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. By offering ongoing valuable information, you keep the lead interested. Social media can be included once the individual has responded and provided that information.