Everything Technology Marketing
SEPTEMBER 30, 2013
We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. What marketing automation benefits do marketers expect? How do marketers evaluate marketing automation vendors? How do marketers evaluate marketing automation vendors? Enjoy the report!'
Everything Technology Marketing
DECEMBER 15, 2012
Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!
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Everything Technology Marketing
MARCH 25, 2014
Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.
Everything Technology Marketing
MAY 30, 2012
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?
Everything Technology Marketing
OCTOBER 14, 2009
Do you know who is responsible for entering your company’s details on LinkedIn? Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Think about it.
Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated.
Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.
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