Smashmouth Marketing
JUNE 5, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
Smashmouth Marketing
JUNE 3, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
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Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. As with other product reviews on Smashmouth, this will be an ongoing experiment.
Smashmouth Marketing
JUNE 22, 2009
A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it. For what it touts itself to be, it does a great job. The buyer designs the sales process."
Customer Experience Matrix
MAY 19, 2010
At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. Clever folks.
Smashmouth Marketing
JUNE 23, 2009
A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.
Smashmouth Marketing
JUNE 25, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. As with other product reviews on Smashmouth , this will be an ongoing experiment.
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