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Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Still, I hate to disappoint those of you who were looking for more information. Since we've already collected this information in the Guide (and so much more! Content Management 0.5 12 11 simple 8 10 10 10 12 8.5
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Rather, relevant information generates increased response rates.
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Adobe Experience Cloud Blog
MARCH 3, 2011
Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads.
Adobe Experience Cloud Blog
MAY 13, 2010
Remove the lead from the nurturing process: Be careful not to discount leads too early in the lead management process. Ignore the lead: You likely only need to think back to junior high to remember how being ignored feels. Not passing information about leads to sales.
Adobe Experience Cloud Blog
MARCH 7, 2011
If the two teams can’t agree on what a lead is and how they are scored, then that’s the first area of improvement that you need to focus on. Ask if your scoring takes into account such lead characteristics as no website activity for a long time, spam complaints, added to “do not call” lists and negative social media comments.
Adobe Experience Cloud Blog
MARCH 18, 2011
Creating communication channels and practices that rope in all the scattered players can be difficult to manage. Both formal (plans, objectives, feedback) and informal (relationships) communication issues have to be planned and managed with great care to keep remote reps engaged help them integrate into the company culture.
Adobe Experience Cloud Blog
MAY 30, 2010
Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Take lead management to the next level.
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