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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

In this post I will explain the 4 most common mistakes marketers make. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. Marketing and PR practitioners have actually, in many ways, been slow to get this.

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DMA 2013: Top Takeaways for B2B Marketers #DMA13

KoMarketing Associates

My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. I was lucky enough to be able to do all of those things and, as always, I came away from the conference with some great information to bring back to the KoMarketing team and our clients.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

Landing Pages are designed to bank upon the interests of the potential customers, wherein, they provide their exclusive consents to use or avail pieces of information about products or services, often by hitting a Call-To-Action (CTA) button. Stop adding unnecessary links.”. Conclusion.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

The information returned can help you modify the page in question for better optimization, and can even help you isolate problematic code when you believe your site's been hacked. Think about a site like Wikipedia, for example -- they must have tons of links! 6) HubSpot's Marketing Grader. 2) Screaming Frog SEO Spider.

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Complete Guide to B2B Marketing

Directive Agency

It’s the account based content marketer’s role to not only craft this piece but to also promote it directly to the marketing departments at these Series C funded firms. Person 3: Marketing Manager. The marketing manager is an interesting role. Each type and piece play an impactful role in B2B marketing.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. >>To SMX East Day 1 Recaps . >>To