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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content?

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