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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. As an example, here’s one I wrote about records management.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It helps a brand become a go-to source for information and advice, for education and answers. “When you are renovating a piece of content to improve dwell time, for example, think about adding subheadings, creating information gaps, and shortening your introduction so that readers can access the meat of your content faster.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

These lists include all of the demographic data typically needed, and have extended contact information. Usually, I have found that the best company level data lists come from data companies like Dun & Bradstreet or InfoUSA.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Social Tagging SEO Practice.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).