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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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How to Successfully Mine Your Social Media Data

Sprout Social

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. LinkedIn Analytics.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. add social media data to prospect profiles. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn’t.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

These lists include all of the demographic data typically needed, and have extended contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Usually, I have found that the best company level data lists come from data companies like Dun & Bradstreet or InfoUSA.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn't.