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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

This group includes InsideView , OneSource , SalesLoft and LeadSpace. LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Segment and trigger based on downloaded content. Use social sign-on.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Segment and trigger based on downloaded content. Use social sign-on.

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Thirteen email marketing platforms with high ROI

ClickZ

A free trial is available, but you will need to input your credit card information – so if it turns out the platform is not for you – set a reminder to cancel your free trial before the first charge goes through. Current clients: VMWare, Amazon, Stanley Black & Decker, InsideView, ENGIE Cofely, GeneSight. Source: Campaigner.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

We’re talking numbers, baby – and frankly, I think marketing content could use more of them. Before you head off to the races, here are our 99 marketing statistics to back your bets and help clear up your future-of-marketing crystal ball. Content marketing generates 3X as many leads for 62% less money than traditional marketing.

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How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

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