The Customer

AUGUST 3, 2021

Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. The company simply puts the user experience above everything else. TECHNOLOGY. Hey Marketing Execs.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Webbiquity

AUGUST 7, 2018

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? What should be doing more of, less of, or differently? Web Analytics Tools.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

Lake One

JULY 1, 2020

To say the integration with a CRM/CMS that does marketing automation makes life easy is a huge understatement. What are your InMail open rates? What’s your response rate? A typical cold sales email has about a 16% open rate. Utilize the integrations these tools offer and connect your CRM.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Albacross

JANUARY 17, 2020

Lemlist allows you to send images and videos within the emails that are personalized which is great for engagement and response rate. Utilizing ClickFunnels has not only allowed me to make more sales, but I actually saved a bunch of money by being able to cancel other tools that I no longer need anymore. Its database is huge!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

SEPTEMBER 25, 2020

You can use HubSpot’s tools such as its website grader or code alerts (if you have CMS Hub Enterprise), or free tools such as Google PageSpeed Insights or Pingdom tools. Utilize videos instead of GIFs, which can be a heavy load on browsers to load. Compress images before adding them to your website; keep them under 100KB if possible.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Vidyard

FEBRUARY 18, 2021

Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x They also credit video for helping to build better relationships and close deals faster. The beauty of that is that you can utilize what you already have: Your employees!

Sales Management 127

Sales Management Trends Video Marketing B2B 127

BenchmarkONE

JANUARY 25, 2023

It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. You can see who uses shopping carts, hosting, advertising, CMS, and analytics by searching a database of over 53,000 web technologies and 673 million websites. This comes in handy while targeting your prospects.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82