article thumbnail

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns. Turn Into an Information Resource (page and profiles). Utilize SlideShare Integration. Find the Perfect Job Candidates.

Linkedin 120
article thumbnail

What is a digital experience platform or DXP and is it the future of content management?

Martech

A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do. Content management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Digging through your present stack can take several minutes or hours, depending on the size of your organization. Larger companies are more likely to have a martech stack that’s been built up over time.). Perhaps, a CRM or a CMS? This is one of the simplest A/B experience you can run on your CMS! eCommerce Platforms.

article thumbnail

The 3-Step Guide to Identifying and Tapping the Most Profitable Demand Channels

Televerde

Besides developing an ideal customer profile, you must also understand how your target audience makes buying decisions. One of the best lead generation strategies is digital event marketing, such as presenting at user conferences, hosting networking events, or conducting webinars. Guides for your products or services.

article thumbnail

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Eventbrite - Eventbrite is a provider of online event management and ticketing services. Facebook - Facebook is a social utility that connects people with friends and others who work, study, and live around them. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.

article thumbnail

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. To tie-in blog posts to other areas of the company website, include links in the text or at the end of the post. All links to internal product or service pages should be natural and not overly cheesy or out of place.

article thumbnail

How to Create a Winning B2B Marketing Strategy with Technology

SalesIntel

You need to make sure that your message speaks directly to their needs and that you present solutions that address those needs. This includes everything from email marketing platforms to content management systems (CMS). If you are a mostly remote company, it might also include remote communication technology like eSIM cards.