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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions. CMS platforms help in creating mobile-friendly, user-friendly websites.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. If you’re looking for a useful tool to help you navigate the process of figuring out your needs, consider the acronym MPOT, which we’ll cover in more detail below. Video for Sales.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. Seamless Data Transition and Cleanup in Pandas After finishing up the scraping process, I effortlessly brought all the data back from DuckDB into a DataFrame with just one line of code.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Ask specifically about telephone support—what hours they are available and any additional cost for utilizing those services. You’re on the hunt for a marketing automation tool?

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How to Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. A Tool to Help You If you’re looking for a useful tool to help you navigate the process of figuring out your needs, consider the acronym MPOT, which we’ll cover in more detail below.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. Arguably THE most critical technology for the modern marketer is a Content Management System (CMS) for their firm’s website. But fear not!

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Your website content management system (CMS) makes it possible to create pages of content on your site. Your website may or may not be the only CMS you use as part of your MarTech stack.