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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Dave Kurlan – Objective Management Group. Matt Heinz – Heinz Marketing. Mike Weinberg – New Sales Coach. Author of New Sales Coach is glad to see the return of “reasonable thinking.”. Simplified. …

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What's it take to generate leads that fuel your forecast?

ViewPoint

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

ViewPoint

Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success. I just have to get this order processed and I'll be even closer to goal!'. "So

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. General B2B Marketing & Lead Generation.

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BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

MLT Creative

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. The ultimate benefits.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. The clash of the social media know-nothings - grow - Practical Marketing Solutions , July 25, 2010 The know-nothings.

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