ViewPoint

OCTOBER 24, 2017

To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation. I invite you to subscribe to the PointClear blog so you never miss a post. As long as there’s a need to sell there’s a need for the phone.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

ViewPoint

FEBRUARY 23, 2018

Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets. Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

JUNE 16, 2015

That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Many of today’s inbound pundits suffer from an over-reliance on inbound marketing (what I like to call “ inbounditis ”). A very fine line makes the difference.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

ViewPoint

JANUARY 22, 2016

One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. What B2B Companies Did Well in 2015?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

AUGUST 14, 2012

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. So, he killed the goose—opened her up and—well, you can guess the rest of the story….

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

JULY 17, 2012

One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.). This is not an anomaly.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

MLT Creative

MARCH 14, 2011

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. Join us at BMA Atlanta!

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking B2B Sales PointClear 40