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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets.

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B2B Marketing 2022 Trends

The Lead Agency

As a result of the global pandemic, video marketing shows no signs of slowing down. In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” Search and display are each vital components of a successful online advertising strategy. About KEO Marketing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? e-Strategy Trends ). Polaris B ).

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The Ultimate List of Marketing Podcasts

Zoominfo

Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. 4. Search Talk Live.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Mobile-friendly designs. Statistics. Display Advertising. Access to resources. How-to posts.

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5 Advanced Content Distribution Strategies and 7 Tips to Do It Right in 2024

Scoop.it

Blog posts can be broken down into 5–7 social media posts, all of which, in turn, create an inbound marketing trail. Paid Channels Paid channels involve investing in advertising to promote content. This includes social media ads, search engine marketing, and sponsored content.