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B2B SEO:  Topic Clusters, Not Keywords

Envy

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. How to research topic clusters for inbound marketing B2B. To build an effective inbound marketing strategy , marketers need to think about ranking for keyword clusters instead of individual keywords.

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What Is an API? The Answer in 300 Words or Less

Hubspot

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Here's a brief definition of an API, followed by some key information on how to make one work for your business. What is an API?

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. But Twitter lets you start to build a professional relationship without getting in each other’s face.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0.

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A Marketer's Guide to APIs

Hubspot

Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. Need more leads?

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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. Measuring the effectiveness of location based marketing. Resources for location based marketing information.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting.

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