In-market Prospects Intent Data Profiling Psychographics 
SalesIntel
JUNE 28, 2022
According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets. Buyer Intent data . Psychographic data.
Anteriad
DECEMBER 14, 2022
Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).
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