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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-marketprospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

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Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).