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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

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Intent Data is a Superpower. Here’s Why

Zoominfo

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

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Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Social Triggers.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

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Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

6sense

But with marketing qualified leads (MQLs), you only have an opportunity to provide value to your buyers after they’ve made themselves known to you. Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process.

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. You should check out that interactive ebook asap.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. That includes how prospects are identified. Automated email sequences.