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Sales Prospecting for “In-Market” Buyers

PureB2B

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-MarketBuyers. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision.

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Top Three Signs You Need a Better Lead Gen Plan

PureB2B

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

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Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. Content syndication is the process of republishing and sharing valuable content to raise brand awareness, increase demand, and win more leads.

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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. To make this prediction, intent data is processed using a software application with predictive analytics functionality.

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . Third-party intent data.