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Customer Experience Matrix

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

More social media consumption was one answer, with Facebook and Youtube heading the list. So far, it's not very impressive: as of April 1 it had under 100 random listings from Walmart to Metrolina Greenhouses to the South Carolina National Guard. UK, Australia, India, and Singapore.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. This might Lytics’ most impressive news of all. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

What really impresses me is that Techrigy is a serious social media monitoring solution. Per my previous comment, I was particularly impressed with the scope of the functions. In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

That’s good enough, though not as impressive as its search optimization capabilities. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Of course, the customers are the ultimate judges of success.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Better than nothing but not too impressive—think how many CRM conferences there are. Should we even bother with YouTube? But so far as the hype level for customer experience management goes: I’m still not impressed. Another indicator would be trade conferences. Another excellent measure of mainstream cultural presence.