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Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

Which brings me to the point of this post: if you want to connect with other leaders who are tackling the present-day, real-world challenges at the intersection of marketing, technology, and management, you should join us at the MarTech Boston conference , October 2-4. No “fake martech” fluff.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

In the Marketing track, we’ll highlight terrific case studies and research on how technology is being applied to deliver brilliant campaigns and customer experiences: Ryan Scott , VP digital operations & innovation at Keurig Green Mountain. Gerry Murray , research director, marketing and sales technology at IDC.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

I’ll begin the morning of October 3 with results for our study on Marketing Organizations in the Age of Martech , as well as lessons learned from The Stackies: Org Edition awards program (more on that in a bit). The data reveal differenced in martech design and spending based on key business drivers and marketing missions.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. How many journalists also maintain blogs?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.