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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

He is a Communication and Marketing veteran, with a career that spans radio and television broadcasting, agency partnership, film & video production, and professional services consulting. His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mike Volpe – @mvolpe.

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