Are Personas Just a Nicer Word for Stereotypes?
Content Marketing Institute
APRIL 10, 2018
Consider the case of content juggernaut HubSpot. In the HubSpot: Inbound Marketing and Web 2.0 They both bought HubSpot but cared about different things. Well, it turns out that Marketer Mary had twice the lifetime value profit to HubSpot than Owner Ollie.
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