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Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Because simulation games are not only a great way to learn but also an excellent tool for modeling business processes. It has racked up more than 75,000 Facebook fans and 50,000 downloads for what is essentially a B2B training and marketing tool. Everything on the Web. This year’s Web 2.0 This year’s Web 2.0

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! great tool! Diigo: By far the best social bookmarking tool out there! Great tool, I love it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Social Bookmarking: Making the Web Work for You. Web 2.0 &

Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Web 2.0 Web 2.0 Learning Matters!

10 Things Seth Godin Taught Me about Social Media Marketing

WindMill Networking

Use the Social Media Tools at Your Disposal and Stop Looking for New Ones. But the hard work – and we’re seeing it over and over again in every field I can imagine, not including bringing vaccines to the developing world – the hard work is to look at the status quo and say, “Well, they built all these tools for me. These tools are there for your disposal. world wide web

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Scott's favorite tool. It tracks what users copy from your website (very cool tool). YouTube for PDFs. Google Docs Forms Designer. Create custom forms for surveys and downloads. Delicious Promotions.

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a has its Web 2.0 Web 2.0 but the only way to really understand Web 2.0, As an evangelist for Web 2.0 because the appearance of Web 2.0 seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. We also begin to see how Web 2.0 ll be more Web 2.0

The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.

Buzz Marketing for Technology

The Victorian School Libraries Learning with Web 2.0 Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 tools readily available in todayâ??s Week 1: About Learning 2.0 Week 6: Google tools. Week 8: Social bookmarking and Library 2.0. Read about the Library 2.0 Watch YouTube videos people have made about libraries. Program… Re-imagine … Home. Contact Us. Credits. Further instructions for this week’s task. Welcome!

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Shmuel argued that Dove angered the entire YouTube community as YouTubers perceived the video as self-serving for Dove and not adding to the YouTube community.

How to Limit Email and Messages from Social Networks

B2B Marketing Traction

Note the link to a useful social media notification tool at the bottom of this post.). While researching this topic I found a great tool at The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. Jones Tech Tools 4 Us blog post, Too Many Social Network Emails? Social Media/Web 2.0

Smart Marketing: Small Business Internet Marketing: Web 2.0 Is the New Direction

Smart Marketing

About Available at Recent Posts A Recession-Busting Marketing Offer for Small Business 10 Commandments of Successful Marketing Management SMART Objectives: A Cornerstone of your Small Business Marketing Plan Small Business Marketing Tool: A Face-to-Face Networking Guide Its time for a Balanced Scorecard for the Big Three Great Small Business Marketing? Web 2.0

Add For Immediate Release to your podcast queue


Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

Have you Heard of Slide for Posting Pictures? You Should!

Anything Goes Marketing

Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. youtube Tags: B2C Web 2.0. It's called Slide. Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Want to create your own Slide, start here. Have fun! Chad H.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Web 2.0 Talk about College 2.0. Her tools?

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10 Genius Ideas That Changed Marketing Forever


but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse.

Viral 56

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. Marketers first need to convince management to trail this concept and then need to prove how podcasts (and other web 2.0. There wasn't global adaptation of these tools and we weren't forced to use them.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Where possible, you can fix this data using automated data tools. or support a "Save the Whales" campaign.

Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

I want to applaud her for her great campaign so far and her use of all of the web 2.0 tools such as Youtube , facebook , and myspace. Tags: Web 2.0. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. There is in fact 9 million children in America without health insurance!

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

A YouTube video and a podcast is not to far out. At the time I was working for the leading content management platform which also sold social media tools. Some of the slides where the basis for my Web 2.0 Before that he was Director for worldwide developer marketing and community at Microsoft and led mobile developer programs and tools marketing at Motorola.

Build 138

Social Media in an Hour a Day


Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. Look for tools that make distribution easy. Use tools like Google Reader and Google Alerts to monitor for mentions of your name, company and brand names. website world wide web You’re busy. Here’s how… Choose Your Battles.

Using ALL the Tools of Social Media Optimization


YouTube now draws more than 70 million unique visitors per month. Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Knowledge Worker 2.0 - Power to the people. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slide 1: Knowledge Worker 2.0 Knowledge Management 2.0 Knowledge Worker 2.0 Slide 10: and tools. Democratise the tools of production â?£ Democratise the tools of distribution â?£ Government 2.0:


The social media revolution is over

Wondering Out Loud

We are emerging from a time that saw the development of an amazing number of tools anyone can use to engage on what came to be known as social media. Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0 We went from needing a website to participate to needing only access to the web. The tools are the revolution, but he evolution are the tools grow up around those tools to make them more powerful.

Jobseekers: Start Thinking Like a Social Media Strategist

WindMill Networking

Up until now, the tools for your job search were simple: Get your resume ready. YouTube. world wide web In 2010, the landscape for jobseekers continues to change as the world around us changes. However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy. A lot. But guess what?

Social Media’s Influence: Content is Key!

WindMill Networking

In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). In a recent (French) blog – Pouvoir citoyen 2.0 – Gérald Fillion from Radio Canada wrote, “The power of the people exists and we are now witnessing a new incarnation of this power through social media.” Social influence has been democratized with Web 2.0 tools and social networking.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. As always, if you have an additional tool or resource you'd like to share, please let me know. Seven Lead Nurturing Tools and Resources. The YouTube Approach to Lead Nurturing (blog post). Four Lead Scoring Tools and Resources. Nine Demand Generation Tools and Resources. Five Lead Management Tools and Resources.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool


Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg,, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. tags: Web 2.0 variety. sites. sites.

Best of 2009 (So Far): Social Media Marketing, Part 2


But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape. Tags: Web 2.0

The 4 C's of Social Media


Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Tags: Web 2.0

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I’m not disputing that nor am I making a new revelation. students at Harvard: “People don’t want to buy a quarter-inch drill.

Best of 2009 (So Far): Social Media Marketing, Part 1


20 Totally Free Buzz Pocket Mining Tools by aimClear Want to know what's being said in social media circles about your company, competitors and industry but don't have the budget for a tool like Techrigy SM2 or Radian 6 ? a YouTube channel and Live Help component on your website). Tags: Web 2.0 Welcome to the first best-of-2009 (so far) compilation.

Best of 2008: Social Media Optimization, Part 6


domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Tags: Web 2.0 Can social media really increase revenue?


The Bamboo Project Blog

Buzz Marketing for Technology

No massive lists of resources or tools. Dont show me 10 possible wiki tools. If for some reason that particular tool doesnt work for me, then we can talk about other options. Something else with this group--they are not looking for the BEST tool or process as much as the "good enough" solution. I find that periodically I need to remind myself that while I may exist in a particular culture that wants more, more, more--more tools, more ways to apply them, etc.--this Web 2.0 This weeks Web 2.0 One of the beauties of Web 2.0

Wiki 26

Can Social Media Save Detroit?


Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Tags: Web 2.0 Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Vendor, industry and trade Web sites – 69%. Web events or virtual trade shows – 40%. They leverage LinkedIn, Ning, YouTube, and Twitter. And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Chris, Early on I used it as a billboard; over time it became a tool to bring together more people within our company seeing that we’re spread out over four states. LinkedIn remains my favorite social networking tool. Pingback by LinkedIn and Business Networking Websites: Intro, Video, and Links « Web 2.0

High Points on the Social Media Landscape


Another is to look at the different types of websites and tools that comprise the social media landscape. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Video YouTube 3 69,110,425 +16.9% Tags: Web 2.0 In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

The 2011 #Nifty50 Top Twitter Men Reprise


These men are indeed using Twitter to rewire and reorient the Web. His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mark led the PwC Global Web team. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No.