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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. If so, it should probably be on your core tracking list.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Return on Marketing Investment (ROMI). Website traffic, for instance, has exploded. Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL).

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. According to HubSpot, over 40% of the world’s population is on social media. Referral Traffic being fetched by Reddit: Building a well-engaged list of followers on Reddit must contribute to the website traffic.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

They must emphasize on impactful storytelling to reflect on brand resonance Cautiously participate with the authentic & no-spammy influencers on Instagram, particularly after the algorithm update in the last week of July 2019. A study by Apruve.com predicts that Videos will represent 82% of the total web traffic by the year 2021.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Visual storytelling or passing on a lot of information through visually appealing pieces of content, such as videos, webinars, images, infographics, photos & images, instigate customers to take actions to accelerate the sales’ conversions. Visual Storytelling Assistances B2B Marketers.