Industrial Marketing Today

JANUARY 3, 2011

Source: HubSpot ). Getting found by more prospects that are actively looking for solutions that your products/services can provide. Showcasing in-house subject matter experts with blog posts written by your engineers, product designers and customer support people. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

JANUARY 14, 2011

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. They use the entire spectrum of content and social media marketing.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). You could write a blog post titled “Injection molding using engineered resins for automotive products.” Source: HubSpot , The 2011 State of Inbound Marketing). Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60