Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

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Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. You need to put out a steady stream of content to build your brand.

Ad Building 100

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Buzz Marketing for Technology

MARCH 9, 2009

In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university.

Social Media 100

Social Media Media Planning Tagging 100