Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, what is intent data?

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Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 9) “Marketing is not needed in an RFP-driven industry.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

B2B Marketing Zone Posts

FEBRUARY 2, 2010

Best of B2B Marketing. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Hubspot

DECEMBER 1, 2014

Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. billion industry by 2020. billion industry by 2020. The Worst Questions to Ask.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28