Marketing Insider Group

NOVEMBER 22, 2021

Research by HubSpot recently found that newly optimizing underperforming content doubled (!) Re-optimize with long tail keywords to drive organic traffic. Add or update calls to action to align with user intent. Then, it’s time to make decisions about which content needs updating and which you can remove totally.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Tiecas

MARCH 21, 2024

Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” These terms signal higher purchase intent. To learn more, read “Could Generative AI Revolutionize Your Industrial SEO Strategy?”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Long-tail Keywords for SaaS Solution Long-tail keywords are specific, and even though they have low keyword volume , the search intent is much clearer.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot : How integrated is your marketing ?

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

JANUARY 11, 2013

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. 9) Leverage the Long Tail. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

JULY 3, 2023

For SEO, try both short and long-tail keywords with commercial intent but having low difficulty scores, and for Google Ads, add keywords that have a commercial intent but low CPC. Utilize In-market Audiences Target users who are actively researching or showing purchase intent in a particular product or service category.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52