Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Research by HubSpot recently found that newly optimizing underperforming content doubled (!) Re-optimize with long tail keywords to drive organic traffic. The good news?

Analytics 262

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 262

Tiecas

MARCH 21, 2024

Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

JANUARY 11, 2013

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. But if it doesn’t, choose something memorable, keyword-conscious, and easy to spell that is also clearly associated with your business. 5) Speak Your Customers' Language.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

JULY 3, 2023

With PPC, marketers bid on specific keywords that they believe their target audience uses when looking for their products or services online. The goal of SEO is to make a website more attractive to search engines, so it ranks higher in the search results for relevant keywords and phrases.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52