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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. SMB: The Utility Player. Here's how: Talent.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Photos see more engagement than videos on Instagram.(

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

Regularly blogging B2B companies generate 97% more inbound links to their websites, leading to higher search engine ranking and a higher probability of being found. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7:

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.