B2B Marketing Traction

NOVEMBER 25, 2013

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Are you converting online prospects to leads? Nurturing leads with online marketing so that they convert to customers?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 2, 2015

It includes the financial results, as well, including cost per lead and return on investment. Undoubtedly, more change is coming. A one page plan allows you to view all your tactics in one place and see how they are interrelated. If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working!

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. C = 4m + 3v =2(i-f) – 2 a.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100