B2B Marketing Traction

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. You invested in a great corporate website. Connections.

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision.

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