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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Ability to customize and apply your brand through integration to CMS platforms like Adobe Experience Manager. Demand Metric Report, 2020. Video for Sales. Social channel integration.

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Everything You Need to Know About Sales Enablement and ABM

The ABM Agency

This ensures everyone is on the same page when it comes to whom to target, how to begin outreach, and how performance will be monitored. Additionally, companies that utilize sales enablement see a 12% higher win rate than those organizations that don’t. . Download The ABM Agency Sales Playbook here. Relevant buyer persona.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

Luckily, LinkedIn integrates with HubSpot’s CRM. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. To say the integration with a CRM/CMS that does marketing automation makes life easy is a huge understatement. Read more about that here.

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The 6-Step Guide to Effective Sales Call Mapping

Hubspot

And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. And if you want to get the most out of your cold calls and other sales outreach, you need to know how to do it effectively.

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How to Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Your website content management system (CMS) makes it possible to create pages of content on your site. Your website may or may not be the only CMS you use as part of your MarTech stack.