The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. And, according to Marketo, outbound programs have their place in your marketing arsenal.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Demand Generation: Marketo’s Secret Sauce , by Marketo.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). But how are processes helping make sure the system works?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Sponsor logo nicely placed helps give authority to the email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100