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Biznology

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7 steps to a better B2B landing page

Biznology

The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. Hubspot offers some excellent tips in this area. Have a look at our seminar content here , and let us know if we can help you achieve your objectives.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Outbound is bad,” she said. Well, I guess her feeling is understandable.