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Opportunities and Gaps in MarTech

Biznology

It feels sometimes like the tech is focused on helping marketers “make it up on volume”. In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. Only then can data and tech help make the business outcomes better. What grows revenue? APIs are abundant.

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24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 22% say social media. That’s a big mistake.

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11 expectations to have from a great SEO proposal

Biznology

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. HubSpot offer some sound advice.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. This guides you and helps with differentiation for your brand. Marketing Grader from HubSpot can tell you.

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4 simple truths about content marketing re-imagined

Biznology

Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. No landing animations, graphics of pretty models, website optimizing keywords, or urgent and appealing calls to action will compensate for rushed and poorly-thought-out content.

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How to Build a Content Strategy that Delivers Results

Biznology

Creating thorough profiles of your customers helps you identify relevant commonalities in your buyer groups and help you address them effectively. HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase.

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15 best Big Data companies and why they stand out

Biznology

which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. Roundforest is a data-driven e-commerce startup that optimizes every step of the consumer’s purchase path. Do these best Big Data companies help you see how to make data an asset at your company?