3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
ViewPoint
APRIL 28, 2015
There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. If you are sending raw, unfiltered and mostly unqualified leads to sales they will never follow-up on them. They simply don’t know how to follow-up a lead. This will provide insight that goes beyond their work history and education.
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